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Winning in Asia, Japanese Style - Market and Nonmarket Strategies for Success (Paperback, 1st ed. 2002)
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Winning in Asia, Japanese Style - Market and Nonmarket Strategies for Success (Paperback, 1st ed. 2002)
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Despite the regional currency crisis of 1997-1998, Asia-Pacific
economies continue to be among the most attractive markets in the
world. Japanese, American, and European firms have invested heavily
in the past decades, and now are positioning themselves to take
advantage of the post-Asian recovery, phenomenal Chinese growth
rates, and deepening economic liberalization. This pathbreaking
work focuses on understanding the market and nonmarket strategies
employed by Japanese firms to boost their share of the developing
Asian market and to rally the Japanese government in support of
their initiatives. In addition to advancing a novel theoretical
framework to analyze strategy, the book contains an overview
chapter focuses on Japanese investment and trade trends in Asia and
original case studies of the banking, automobile,
telecommunications, chemical, software, and electronics sectors
that provide insight into winning strategies in Asia.
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