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Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016) (Hardcover)
Loot Price: R2,796
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Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016) (Hardcover)
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This is the fourth of a series of research volume of papers from
the Business and Information Technologies global research network.
The BIT network comprises 21 partners from 17 countries, and
conducts studies on the impact of new information and communication
technologies on business practice, industry structure and economic
change. This volume contains papers from BIT partners in Taiwan,
New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The
papers address a range of subjects including the diffusion of
mobile apps in the health area, role of trust in e-commerce, impact
of digital technology in the role and practice of product
management in technology intensive companies, new digital business
practices in Taiwan, social media marketing, social activities of a
B2B community with the case of BTicino, product-service system, and
information diffusion in social networks.
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