Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016) (Hardcover)

This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Release date:	June 2016
Editors:	Vandana Mangal • Andreina Mandelli • Uday S. Karmarkar • Antonella La Rocca
Dimensions:	244 x 170 x 14mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	220
ISBN-13:	978-981-4713-98-6
Categories:	Books > Computing & IT > General theory of computing > General Promotions
LSN:	981-4713-98-8
Barcode:	9789814713986

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