Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Cool Shades - The History and Meaning of Sunglasses (Hardcover)
Loot Price: R3,616
Discovery Miles 36 160
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Cool Shades - The History and Meaning of Sunglasses (Hardcover)
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Cool Shades provides the first in-depth exploration of the enduring
appeal of sunglasses in visual culture, both historically and
today. Ubiquitous in fashion, advertising, film and graphic design,
sunglasses are the ultimate signifier of 'cool' in mass culture; a
powerful attribute pervading much fashion and pop cultural imagery
which has received little scholarly attention until now. Accessible
and highly engaging, this book offers an original history of how
sunglasses became a fashion accessory in the early twentieth
century, and addresses the complex variety of meanings they have
the power to articulate, through associations with vision, light,
glamour, darkness, fashion, speed and technology in the context of
modernity. Cool Shades will be of great interest to students of
fashion, design, visual and material culture, cultural studies and
sociology, as well as general readers fascinated by this iconic
fashion staple.
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