This book provides a practice-driven, yet rigorous approach to
executive management decision-making that performs well even under
unpredictable conditions. It explains how executives can employ
prescribed engineering design methods to arrive at robust outcomes
even when faced with uncontrollable uncertainty. The book presents
the paradigm and its main principles in Part I; in Part II it
illustrates how to frame a decision situation and how to design the
decision so that it will produce its intended behavior. In turn,
Part III discusses in detail in situ case studies on executive
management decisions. Lastly, Part IV summarizes the book and
formulates the key lessons learned.
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