Integrative Framing Analysis - Framing Health through Words and Visuals (Hardcover)

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them-an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Research in Communication Studies
Release date:	September 2017
First published:	2017
Authors:	Viorela Dan
Dimensions:	229 x 152 x 17mm (L x W x T)
Format:	Hardcover
Pages:	182
ISBN-13:	978-1-138-04636-8
Categories:	Books > Reference & Interdisciplinary > Communication studies > General Promotions
LSN:	1-138-04636-1
Barcode:	9781138046368

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