The orthodox concept of the Modern, as it was passed down from the
1920s to the post-war era, has been in a state of crisis for quite
some time. This is particularly visible in the fields of urban
planning, architecture, and design. Theorists and practitioners
have either fiercely defended it as a crowning historical
achievement to be upheld and further cultivated, or dismissively
rejected it as a short-lived and outdated episode that needs to be
replaced with something different and new. Architectural theorist
and practitioner Vittorio Magnago Lampugnani suggests a third
option: that we reformulate our understanding of the Modern,
continuing to pursue its original social and humanist ambitions
while radically re-examining its ideological, political, social,
technical, functional, economic, ecological, and aesthetic
assumptions. Our world, which continues to be shaken by dreadful
wars, is also being sapped and polluted by our thoughtlessness and
our greed. The capitalist compulsion to turn everything into a
commodity has led to needless production and consumption, and we
are both victims and accomplices of this predicament. The
consumerist frenzy has brought completely new forms of exploitation
and exacerbated the unjust inequalities between different parts of
our world. Starting from these premises, the author puts forward a
new design approach that strives for - and is defined by -
durability. This is an approach that rejects the frivolous waste of
resources and superficial prolif eration of images that have become
commonplace today. It offers an alternative to the contemporary
fixation on spectacles, both hollow and dangerous, and instead
calls for measured restraint and substantial simplicity.
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