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Beauty Design - Cosmetics as Intention & Conception (German, Hardcover)
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Beauty Design - Cosmetics as Intention & Conception (German, Hardcover)
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Text in English & German. Cosmetically-enhanced beauty is
something that has existed for decades. Over the course of the last
century, however, a cosmetics industry has arisen that is worth
millions. Its products claim to optimise visual appearance, to
bestow inner and outer health and to delay aging, under a veneer of
medical credibility and reliable results. Cosmetics deals in
alleged 'deep-acting' substances, which are supposed to detoxify
and to purify the body from within. However, the whole arsenal of
cosmetic ingredients is founded more on persuasion than conviction.
Cosmetics is always a matter of mimicking an ideal. To this extent,
cosmetic discourse deals in what might be described as an
iconography of hunger -- it requires and is predicated upon a
feeling of lack. At the same time, it promises to remedy that lack.
The referential frame for cosmetics is constituted by cultural
history and iconology, by semiotics and sociology, by psychology
and rhetoric. Like fashion, it has called into being a linguistic
system of considerable depth and complexity; one that draws its
subtexts from futurology and history, from medicine and alchemy,
from nostalgia and from heritage preservation. Cosmetics are
supposed to make one more attractive and more seductive -- to make
one positively irresistible, in fact. Cosmetics hold out the
prospect of sexiness to women and men alike. All that one has to do
is to acquire the right creams and lotions, the right palette of
powders and rouges, of lipsticks and mascara, and one has a form of
beauty that can be bought! The persuasive power of cosmetics is as
dominant as it is irresistible. All of us could resist it if we
wished to. And yet we don't wish to. This book exposes the
rhetorical system behind the promises of cosmetics in terms of the
histories of cultures and of mentalities, analysing the
verbal/visual messages of selected examples. The internationally
known architecture and design historian Volker Fischer was deputy
director of the Deutsches Architekturmuseum in Frankfurt am Main
for over ten years. Since 1995 he has built up a new design
department in the Museum for Applied Arts in Frankfurt; in addition
to his museum work he teaches history of architecture and design at
the Hochschule fur Gestaltung in Offenbach. Volker Fischer is
already represented in Edition Axel Menges by books on Stefan
Wewerka, Richard Meier, the Commerzbank in Frankfurt by Norman
Foster, Hall 3 of Messe Frankfurt am Main by Nicholas Grimshaw, and
the design activities of Lufthansa.
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