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Blue Ocean Leadership (Harvard Business Review Classics) (Paperback)
Loot Price: R174
Discovery Miles 1 740
You Save: R84
(33%)
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Blue Ocean Leadership (Harvard Business Review Classics) (Paperback)
Series: Harvard Business Review Classics
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List price R258
Loot Price R174
Discovery Miles 1 740
You Save R84 (33%)
Expected to ship within 12 - 17 working days
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Ten years ago, world-renowned professors W. Chan Kim and Renee
Mauborgne broke ground by introducing "blue ocean strategy," a new
model for discovering uncontested markets that are ripe for growth.
In this bound version of their bestselling Harvard Business Review
classic article, they apply their concepts and tools to what is
perhaps the greatest challenge of leadership: closing the gulf
between the potential and the realized talent and energy of
employees. Research indicates that this gulf is vast: According to
Gallup, 70% of workers are disengaged from their jobs. If companies
could find a way to convert them into engaged employees, the
results could be transformative. The trouble is, managers lack a
clear understanding of what changes they could make to bring out
the best in everyone. In this article, Kim and Mauborgne offer a
solution to that problem: a systematic approach to uncovering, at
each level of the organization, which leadership acts and
activities will inspire employees to give their all, and a process
for getting managers throughout the company to start doing them.
Blue ocean leadership works because the managers' "customers"--that
is, the people managers oversee and report to--are involved in
identifying what's effective and what isn't. Moreover, the approach
doesn't require leaders to alter who they are, just to undertake a
different set of tasks. And that kind of change is much easier to
implement and track than changes to values and mind-sets. The
Harvard Business Review Classics series offers you the opportunity
to make seminal Harvard Business Review articles a part of your
permanent management library. Each highly readable volume contains
a groundbreaking idea that continues to shape best practices and
inspire countless managers around the world--and will have a direct
impact on you today and for years to come.
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