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Crisis Communication in China - Strategies taken by the Chinese Government and Online Public Opinion (Hardcover)
Loot Price: R1,443
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Crisis Communication in China - Strategies taken by the Chinese Government and Online Public Opinion (Hardcover)
Series: Digital Activism And Society: Politics, Economy And Culture In Network Communication
Expected to ship within 9 - 15 working days
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While past public crises were addressed by focusing on protecting
the public safety and maintaining public order, public crises
today, such as the COVID-19 outbreak, require different responses
and face more challenges. Crisis Communication in China examines
crisis communication strategies taken by the Chinese government
during public crises and discusses how the public react to these
strategies, exploring the cultural context and the development of
digital media as critical factors underlying the strategies
adopted. Much of the previous research on crisis communication in
China adopted Coombs' Situational Crisis Communication Theory.
However, as a theory proposed and developed in the West, its
application in a non-Western culture requires testing. In addition,
cultural influences and the role of digital technology have been
discussed in some existing literature, but few studies have
attempted to integrate these elements into crisis communication
theories. In order to fill these two gaps, this research analyses
the Chinese government's crisis communication strategies during the
H7N9 crisis, examining not only the government's management of the
crisis but also the public's reaction to the official communication
process. It also explores the cultural context and the development
of digital media as critical factors underlying the strategies
adopted. The analysis contributes to development of a comprehensive
theory that incorporates these two elements, which shows and
identifies related crisis communication strategies emerged from
cultural traditions and the development of digital media.
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