John W. Heisman (1869-1936) was a man of many faces whose public
image has suffered from a diffused, enigmatic, and mostly
misunderstood private personality. Since his death the popular
reception of the memorial trophy named in his honor has also
obscured his identity. In singling out his many innovative
contributions to the development of intercollegiate football, this
book attempts to present a true picture of Heisman as both man and
coach. Because he coached at schools throughout the country during
some of the most eventful years in our history, Heisman's life
relates to significant political, economic, and social developments
that impacted on American society as well as sports. However, this
book is much more than the story of John Heisman's 36-year coaching
career. It is also the story of how an indigenous American public
ritual--the Big Game---came about and how college football evolved
into the complex, problematic, and highly structured big business
that it is today.
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