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Books > Christianity > Christian institutions & organizations > Christian ministry & pastoral activity
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Marketing for Churches and Ministries (Hardcover, New)
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Marketing for Churches and Ministries (Hardcover, New)
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This comprehensive new book is the first guide to applications in
marketing concepts in church and ministry services. Demonstrations
of marketing concepts and techniques for effectively meeting the
needs of constituents dispel any negative connotations about
marketing religious organizations. Straightforward presentations of
basic marketing principles emphasize their use in churches or
ministries. This invaluable book features two complete marketing
plans--one for churches, one for ministries--as examples to use in
developing your own marketing plan.Marketing for Churches and
Ministries addresses: what marketing is and is not. It describes
how marketing can be successfully used as a tool by a church
ministry. constituent analysis, showing how analyzing needs is the
starting point in planning. the steps involved in marketing
planning. program decisions needed to develop an effective program.
communications programs and tools and how to use them effectively.
how to obtain contributions and services of contributors.An
excellent introduction to the marketing of churches and ministries,
this volume blends sound theory with practically oriented
instruction to facilitate the application of these principles to
individual organizations. The definition of marketing in this
helpful book is based on a system of voluntary exchanges and will
assist you in analyzing the needs of constituents, developing
programs to meet these needs, providing programs at the right time
and place, communicating effectively with constituents, and
attracting the resources needed to underwrite the activities of the
organization. Church administrators and pastors will find Marketing
for Churches and Ministries a practical tool for applying marketing
strategies to their ministries while undergraduate students
majoring in church administration will find it useful as an
introduction to the marketing of churches and ministries.
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