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Books > Social sciences > Sociology, social studies > Social issues > Consumer issues

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Guanxi And Business (2nd Edition) (Hardcover, 2nd Revised edition) Loot Price: R5,099

Discovery Miles 50 990

Repayment Terms: R478 pm x 12*

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Guanxi And Business (2nd Edition) (Hardcover, 2nd Revised edition): Yadong Luo

Guanxi And Business (2nd Edition) (Hardcover, 2nd Revised edition)

Yadong Luo

Series: Asia-pacific Business Series, 5

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Loot Price R5,099 Discovery Miles 50 990 | Repayment Terms: R478 pm x 12*

Expected to ship within 12 - 19 working days

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Guanxi (interpersonal relationship) is one of the major dynamics of Chinese society. It has been a pervasive part of the Chinese business world for the last few centuries. It binds literally millions of Chinese firms into a social and business web. It is widely recognized to be a key determinant of business performance, because the life-blood of the macro economy and micro business conduct in the society, including local firms as well as foreign investors and marketers, inevitably faces guanxi dynamics. No company can go far unless it has extensive guanxi in this setting. In China's new, fast-paced business environment, guanxi has been more entrenched than ever, heavily influencing Chinese social behavior and business practice.

Despite the current academic and practical interest in guanxi, there is no book-length treatment systematically and vigorously exploring the concept and practice from the business perspective. This book fills that gap by exploring the various social economic cultural, and business issues relating to the complex concept and practice of guanxi.

General

Imprint:	World Scientific Publishing Co Pte Ltd
Country of origin:	Singapore
Series:	Asia-pacific Business Series, 5
Release date:	March 2007
First published:	May 2007
Authors:	Yadong Luo
Dimensions:	236 x 153 x 27mm (L x W x T)
Format:	Hardcover
Pages:	412
Edition:	2nd Revised edition
ISBN-13:	978-981-270-046-9
Categories:	Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Promotions
LSN:	981-270-046-3
Barcode:	9789812700469