On Message - How a Compelling Narrative Will Make Your Organization Succeed (Paperback)

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a "narrative." But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.
"On Message" solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.
Drawing on Zach Friend's own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, "On Message "provides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:
-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;
-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;
-Stop wasting time and energy gathering unnecessary facts and data that don't advance their message; and
-Get results faster by using narrative as a productive tool that will fuel success.

General

Imprint:	Turner Publishing, Inc.
Country of origin:	United States
Release date:	October 2013
First published:	September 2013
Authors:	Zach Friend
Dimensions:	227 x 154 x 14mm (L x W x T)
Format:	Paperback
Pages:	194
ISBN-13:	978-1-62045-372-8
Categories:	Books > Business & Economics > General Promotions
LSN:	1-62045-372-X
Barcode:	9781620453728

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!