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A new generation of Asian entrepreneurs is bringing their
creativity, innovation, and digital expertise to market, assisting
the region in becoming a disruptive force on the global stage. Live
commerce, which combines fast purchases with entertainment, is
revolutionizing China's retail industry, and new applications are
making users' lives easier and more intertwined. A relatively young
and increasingly well-educated population, driven by Millennials
and Gen Zs, is driving such high levels of internet and mobile
usage. In the following decade, these "digital natives" (born
between 1997 to 2012) will account for one-third of Asia's
consumption. Despite its relevance, there is a scarcity of research
on digital natives and transformation in Asia or reflections of the
same in a global context. The Handbook of Research on Digital
Natives as a Disruptive Force in Asian Businesses and Societies
fosters multidisciplinary collaboration in order to uncover fresh
theoretical and empirical views on digital natives, digital
technology, and digital revolutions in Asian enterprises and
society. Covering key topics such as the digital divide, internet
marketing, and social commerce, this major reference work is ideal
for government officials, business owners, managers, policymakers,
scholars, researchers, academicians, practitioners, instructors,
and students.
Despite the myth that offshore software development could save
costs, it is complex and challenging to manage. The main aim of
this book is to enhance understanding of managing and communicating
knowledge in offshore software development using Walsham's (2004a)
ideas of communicating knowledge and two case studies of UK
software firms offshoring to India and Bangladesh. This book
explains challenges in managing and communicating knowledge and
suggests ways to overcome such challenges. Specifically, this book
discuss in depth three main challenges of managing and
communicating knowledge in offshore software development work: i)
the use of different types of communication medium as knowledge
representation, (ii) the influences of language and questioning
behaviour in sense-giving, and (iii) the significance of
imagination and prior knowledge in sense-reading. The book also
suggests ways to overcome those challenges.
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Catan
(16)
R889
Discovery Miles 8 890
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