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A tribute to Robert S. Wyer, Jr.'s remarkable contributions to
social psychology, Foundations of Social Cognition offers a
compelling analysis of the underlying processes that have long been
the focus of Bob Wyer's own research, including attention,
perception, inference, and memory. Leading scholars provide an
in-depth analysis of these processes as they pertain to one or more
substantive areas, including attitudes, construct accessibility,
impressions of persons and groups, the interplay between affect and
cognition, motivated reasoning, and stereotypes. Each chapter
reviews and synthesizes past scholarship with the assessment of
current understanding and cutting-edge trends and issues. A "must
have" for scholars, researchers, and advanced students in the
fields of social and cognitive psychology, as well as those in
related fields such as consumer, organizational, and political
psychology, neuroscience, marketing, advertising, and
communication.
Through his extensive research, editorial activities, and his
enormous impact on students and colleagues, Robert S. Wyer, Jr. has
established himself as a prolific scholar in the history of social
psychology. This book is a tribute to his contributions. It
provides an introduction to the major issues and current thinking
in the field, offering an analysis of the underlying processes that
have long been the focus of Bob Wyer's own research including
attention, perception, inference, and memory. In each of the
chapters, scholars provide an in-depth analysis of these processes
as they pertain to one or more substantive areas including
attitudes, construct accessibility, impressions of persons and
groups, the interplay between affect and cognition, motivated
reasoning, and stereotypes, among other topics. Each chapter traces
the development of ideas in the field by combining the review and
synthesis of past scholarship with the assessment of current
understanding and cutting-edge trends and issues. This work should
benefit scholars, researchers, and advanced students in the fields
of social and cognitive psychology.
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