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Foundations of Social Cognition - A Festschrift in Honor of Robert S. Wyer, Jr. (Paperback)
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Foundations of Social Cognition - A Festschrift in Honor of Robert S. Wyer, Jr. (Paperback)
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A tribute to Robert S. Wyer, Jr.'s remarkable contributions to
social psychology, Foundations of Social Cognition offers a
compelling analysis of the underlying processes that have long been
the focus of Bob Wyer's own research, including attention,
perception, inference, and memory. Leading scholars provide an
in-depth analysis of these processes as they pertain to one or more
substantive areas, including attitudes, construct accessibility,
impressions of persons and groups, the interplay between affect and
cognition, motivated reasoning, and stereotypes. Each chapter
reviews and synthesizes past scholarship with the assessment of
current understanding and cutting-edge trends and issues. A "must
have" for scholars, researchers, and advanced students in the
fields of social and cognitive psychology, as well as those in
related fields such as consumer, organizational, and political
psychology, neuroscience, marketing, advertising, and
communication.
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