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Biz Jets: Technology and Market Structure in the Corporate Jet
Aircraft Industry traces the development of business jet aircraft
from the mid-1950s through early 1993. It begins with a discussion
of the technological and market opportunities existing in the
period prior to the introduction of the Lockheed JetStar and the
North American Sabreliner. The subsequent appearances of other biz
jets -- the Learjets, HS-125s, Jet Commanders, Falcons,
Gulfstreams, Citations, Challengers, Mitsubishis and derivative
aircraft are treated in considerable detail. Biz Jets also covers
'planes involved in many unsuccessful attempts to enter the
industry from 1955 through 1993. The study shows that while the
industry has been quite concentrated throughout its history, the
positions of the leading firms have always been contestable.
Indeed, leaders at one point in time have often been displaced by
others who succeeded in marshalling technological and market
opportunities to their advantage. Manufacturers have had to
undertake continuous efforts to improve the price-performance
characteristics of their aircraft to gain and hold their market
shares. Rivalries in the effective use of the stream of new
technologies have brought forth new aircraft with both better
performance and lower operating costs. At the same time, however,
participation in the market has been extremely risky. Only a few
companies have been able to earn profits. Entries, exits and
mergers have altered the structure of the industry, but it remained
decidedly unstable at least through 1992.
Biz Jets: Technology and Market Structure in the Corporate Jet
Aircraft Industry traces the development of business jet aircraft
from the mid-1950s through early 1993. It begins with a discussion
of the technological and market opportunities existing in the
period prior to the introduction of the Lockheed JetStar and the
North American Sabreliner. The subsequent appearances of other biz
jets -- the Learjets, HS-125s, Jet Commanders, Falcons,
Gulfstreams, Citations, Challengers, Mitsubishis and derivative
aircraft are treated in considerable detail. Biz Jets also covers
'planes involved in many unsuccessful attempts to enter the
industry from 1955 through 1993. The study shows that while the
industry has been quite concentrated throughout its history, the
positions of the leading firms have always been contestable.
Indeed, leaders at one point in time have often been displaced by
others who succeeded in marshalling technological and market
opportunities to their advantage. Manufacturers have had to
undertake continuous efforts to improve the price-performance
characteristics of their aircraft to gain and hold their market
shares. Rivalries in the effective use of the stream of new
technologies have brought forth new aircraft with both better
performance and lower operating costs. At the same time, however,
participation in the market has been extremely risky. Only a few
companies have been able to earn profits. Entries, exits and
mergers have altered the structure of the industry, but it remained
decidedly unstable at least through 1992.
The sixteen essays in this collection are organized around five
themes. The first group is concerned with the pricing implications
of recent developments in the theory of the firm. The subject of
the second group is wage-price guidelines, in theory and practice.
The third set deals with pricing in regulated industries, with
special attention to marginal cost pricing. Marketing models and
empirical studies of pricing behavior are considered in the fourth
set of essays. And the final group, closely related to this, deals
with the rationality properties of business pricing decisions and
the implications of pricing practices for antitrust enforcement. If
a common view on pricing emerges from these provocative and timely
papers; it is that an eclectic approach to pricing theories,
policies, and practices appears at this stage to be appropriate,
since neither neoclassical theory nor recent amendments,
extensions, or alternatives to it appear individually rich enough
to embrace the full range of variety that pricing behavior affords.
The problems connected with anti-trust policies in an economy based
upon competition are many and varied. This collection of essays
written from many points of view attempts to deal with specific
issues related to general themes of government and private policy.
The contributions consider such topics as anti-trust and national
goals, administered prices, concentrations of market power,
mergers, competition among commercial banks, problems of small
business, transportation industries, exemptions from anti-trust
laws, the role of labor unions, and international competition. It
is not the purpose of this study to develop a uniform view on
competitive policy; rather the participants are acknowledged
experts who offer a broad spectrum of opinions and methods of
analysis. They include economists, businessmen, labor
representatives, and government officials. Originally published in
1965. The Princeton Legacy Library uses the latest print-on-demand
technology to again make available previously out-of-print books
from the distinguished backlist of Princeton University Press.
These editions preserve the original texts of these important books
while presenting them in durable paperback and hardcover editions.
The goal of the Princeton Legacy Library is to vastly increase
access to the rich scholarly heritage found in the thousands of
books published by Princeton University Press since its founding in
1905.
The problems connected with anti-trust policies in an economy based
upon competition are many and varied. This collection of essays
written from many points of view attempts to deal with specific
issues related to general themes of government and private policy.
The contributions consider such topics as anti-trust and national
goals, administered prices, concentrations of market power,
mergers, competition among commercial banks, problems of small
business, transportation industries, exemptions from anti-trust
laws, the role of labor unions, and international competition. It
is not the purpose of this study to develop a uniform view on
competitive policy; rather the participants are acknowledged
experts who offer a broad spectrum of opinions and methods of
analysis. They include economists, businessmen, labor
representatives, and government officials. Originally published in
1965. The Princeton Legacy Library uses the latest print-on-demand
technology to again make available previously out-of-print books
from the distinguished backlist of Princeton University Press.
These editions preserve the original texts of these important books
while presenting them in durable paperback and hardcover editions.
The goal of the Princeton Legacy Library is to vastly increase
access to the rich scholarly heritage found in the thousands of
books published by Princeton University Press since its founding in
1905.
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