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Most classic success stories go something like this: "I had nothing, but then discovered a new way of thinking, turned my life around and got everything I ever wanted..." I could tell you one such story. I went from having nothing to everything I'd ever wanted in the space of about two years--what at the time was the life of my dreams--only to discover that success wasn't what I thought it was. I couldn't identify it, but there was still something missing. Implicit in the statement "money won't buy us happiness" is the idea that something else will, even if we don't know what that something else is. This is what led me to my beyond success story--the search for what lies beyond the things I thought would make me happy... Excellent, filled with wisdom and perspective.-Dan Rather, award winning journalist and author A must read for anyone concerned with their future and the future of our world.-T. Harv Eker, author of the NY Times #1 bestseller Secrets of the Millionaire Mind The concepts in this book challenge the way we think about and approach professional and financial life, whether you are one of the many millions stepping into retirement, newly entering working life or at a crossroads.-Kathleen Murphy, former CEO, ING US Wealth Management A thought-provoking, philosophical discussion of what happiness really is and what it takes to achieve it. This is a dialogue that should benefit everyone.-ForeWord Reviews For more information, please visit: www.BeyondSuccessConsulting.com and www.gawmllc.com Jeff and Andrew are also Associate Producers of the feature documentary film Planetary: www.planetarycollective.com
Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to show you the "how" How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman's terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.
Most classic success stories go something like this: "I had nothing, but then discovered a new way of thinking, turned my life around and got everything I ever wanted..." I could tell you one such story. I went from having nothing to everything I'd ever wanted in the space of about two years--what at the time was the life of my dreams--only to discover that success wasn't what I thought it was. I couldn't identify it, but there was still something missing. Implicit in the statement "money won't buy us happiness" is the idea that something else will, even if we don't know what that something else is. This is what led me to my beyond success story--the search for what lies beyond the things I thought would make me happy... Excellent, filled with wisdom and perspective.-Dan Rather, award winning journalist and author A must read for anyone concerned with their future and the future of our world.-T. Harv Eker, author of the NY Times #1 bestseller Secrets of the Millionaire Mind The concepts in this book challenge the way we think about and approach professional and financial life, whether you are one of the many millions stepping into retirement, newly entering working life or at a crossroads.-Kathleen Murphy, former CEO, ING US Wealth Management A thought-provoking, philosophical discussion of what happiness really is and what it takes to achieve it. This is a dialogue that should benefit everyone.-ForeWord Reviews For more information, please visit: www.BeyondSuccessConsulting.com and www.gawmllc.com Jeff and Andrew are also Associate Producers of the feature documentary film Planetary: www.planetarycollective.com
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