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AI for Marketing and Product Innovation - Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Hardcover)
Loot Price: R519
Discovery Miles 5 190
You Save: R245
(32%)
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AI for Marketing and Product Innovation - Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Hardcover)
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List price R764
Loot Price R519
Discovery Miles 5 190
You Save R245 (32%)
Expected to ship within 12 - 17 working days
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Get on board the next massive marketing revolution AI for Marketing
and Product Innovation offers creatives and marketing professionals
a non-tech guide to artificial intelligence (AI) and machine
learning (ML)--twin technologies that stand poised to revolutionize
the way we sell. The future is here, and we are in the thick of it;
AI and ML are already in our lives every day, whether we know it or
not. The technology continues to evolve and grow, but the
capabilities that make these tools world-changing for marketers are
already here--whether we use them or not. This book helps you lean
into the curve and take advantage of AI's unparalleled and rapidly
expanding power. More than a simple primer on the technology, this
book goes beyond the "what" to show you the "how" How do we use AI
and ML in ways that speak to the human spirit? How to we translate
cold technological innovation into creative tools that forge deep
human connections? Written by a team of experts at the intersection
of neuroscience, technology, and marketing, this book shows you the
ins and outs of these groundbreaking technological tools.
Understand AI and ML technology in layman's terms Harness the twin
technologies unparalleled power to transform marketing Learn which
skills and resources you need to use AI and ML effectively Employ
AI and ML in ways that resonate meaningfully with customers Learn
practical examples of how to reinvest product innovation, brand
building, targeted marketing and media measurement to connect with
people and enhance ROI Discover the true impact of AI and ML from
real-world examples, and learn the thinking, best practices, and
metrics you need to capture this lightning and take the next
massive leap in the evolution of customer connection. AI for
Marketing and Product Innovation shows you everything you need to
know to get on board.
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