Provides the reader with a real-life holistic view of what is actually required to make it happen and deliver successful business growth. Other books on innovation are written by academics and consultants, people who sit on the side lines and observe. This book is unique in that it is written from the perspective of two professionals who have led, founded and grown multiple businesses over the last 30 years, and so know the practical reality of what works and what doesn't. Includes case studies of leading organizations, such as: As the book contains contributions from senior leaders in Google, BCG, Google, Hexcel, Johnson Matthey, Kennametal, Naluri, IE University, Amcor, Quaker Houghton, Novartis, CeramTec, Alvarez & Marsal.

Author Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow. In the follow up to his book Transforming Technology into Profit, Andy takes you on a journey that explains how the organisation and culture within your business impact your company's ability to innovate. Using his "Three Tiers of Successful Innovation", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams. Part sequel and part companion volume to his previous book, Andy finally "cracks the code" on how to unleash your business' ability to create and successfully commercialise new products. Written in the author's trademark conversational style, Cracking the Innovation Code offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses.

Author Dr Andy Wynn, along with contributions from leaders of some of the biggest companies on the planet (including DuPont, 3M, Johnson Matthey and Imerys), finally reveals the secret of how you can unlock the potential in your business to grow. In the follow up to his book Transforming Technology into Profit, Andy takes you on a journey that explains how the organisation and culture within your business impact your company's ability to innovate. Using his "Three Tiers of Successful Innovation", Andy reveals how to clearly identify what aspects of your business are holding back growth and how to use that information to transform your business into one that facilitates growth by revitalising the structure and culture of your business to focus employee behaviours on adding profitable new revenue streams. Part sequel and part companion volume to his previous book, Andy finally "cracks the code" on how to unleash your business' ability to create and successfully commercialise new products. Written in the author's trademark conversational style, Cracking the Innovation Code offers a refreshingly practical and real-world view, written by someone who has been there and done it, and enhanced by valuable case studies and contributions from numerous senior executives who have made life-long careers out of leading innovation, and with a passion for leading industrial manufacturing businesses.

Provides the reader with a real-life holistic view of what is actually required to make it happen and deliver successful business growth. Other books on innovation are written by academics and consultants, people who sit on the side lines and observe. This book is unique in that it is written from the perspective of two professionals who have led, founded and grown multiple businesses over the last 30 years, and so know the practical reality of what works and what doesn't. Includes case studies of leading organizations, such as: As the book contains contributions from senior leaders in Google, BCG, Google, Hexcel, Johnson Matthey, Kennametal, Naluri, IE University, Amcor, Quaker Houghton, Novartis, CeramTec, Alvarez & Marsal.