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Commitment in der Dienstleistungsbeziehung - Entwicklung eines integrierten Erklarungs- und Wirkungsmodells (German, Paperback,... Commitment in der Dienstleistungsbeziehung - Entwicklung eines integrierten Erklarungs- und Wirkungsmodells (German, Paperback, 2008 ed.)
Ariane Stenglin; Foreword by Prof Dr Martin Benkenstein
R1,776 Discovery Miles 17 760
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Ariane von Stenglin entwickelt ein integriertes Erklarungs- und Wirkungsmodell des Commitment im Dienstleistungskontext und leitet unter Berucksichtigung einer affektiven, normativen und kalkulatorischen Dimension des Commitment-Konstrukts Hypothesen uber dessen Einflussfaktoren und die Konsequenzen fur das intendierte Kauferverhalten ab."

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