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Commitment in der Dienstleistungsbeziehung - Entwicklung eines integrierten Erklarungs- und Wirkungsmodells (German, Paperback, 2008 ed.) Loot Price: R1,676
Discovery Miles 16 760
Repayment Terms: R157 pm x 12*
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Commitment in der Dienstleistungsbeziehung - Entwicklung eines integrierten Erklarungs- und Wirkungsmodells (German, Paperback,...

Commitment in der Dienstleistungsbeziehung - Entwicklung eines integrierten Erklarungs- und Wirkungsmodells (German, Paperback, 2008 ed.)

Ariane Stenglin; Foreword by Prof Dr Martin Benkenstein

Series: Marketing und Innovationsmanagement

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Loot Price R1,676 Discovery Miles 16 760 | Repayment Terms: R157 pm x 12*

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Ariane von Stenglin entwickelt ein integriertes Erklarungs- und Wirkungsmodell des Commitment im Dienstleistungskontext und leitet unter Berucksichtigung einer affektiven, normativen und kalkulatorischen Dimension des Commitment-Konstrukts Hypothesen uber dessen Einflussfaktoren und die Konsequenzen fur das intendierte Kauferverhalten ab."

General

Imprint: Gabler
Country of origin: Germany
Series: Marketing und Innovationsmanagement
Release date: July 2008
First published: 2008
Authors: Ariane Stenglin
Foreword by: Prof Dr Martin Benkenstein
Dimensions: 210 x 148 x 10mm (L x W x T)
Format: Paperback
Pages: 177
Edition: 2008 ed.
ISBN-13: 978-3-8349-1038-7
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8349-1038-4
Barcode: 9783834910387

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