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"Critical Literacy in a Digital Era" offers an examination of the
persuasive approaches used in discussions on and about the
Internet. Its aim is to increase awareness of what is assumed,
unquestioned, and naturalized in our media experience. Using a
critical literacy framework for her analysis, author Barbara
Warnick argues that new media technologies become accepted not only
through their use, but also through the rhetorical use of discourse
on and about them. She analyzes texts that discuss new media and
technology, including articles from a major technology-oriented
periodical; women's magazines and Web sites; and Internet-based
political parody in the 2000 presidential campaign. These case
studies bring to light the persuasive strategies used by writers to
influence public discourse about technology.
"Critical Literacy in a Digital Era" offers an examination of the
persuasive approaches used in discussions on and about the
Internet. Its aim is to increase awareness of what is assumed,
unquestioned, and naturalized in our media experience. Using a
critical literacy framework for her analysis, author Barbara
Warnick argues that new media technologies become accepted not only
through their use, but also through the rhetorical use of discourse
on and about them. She analyzes texts that discuss new media and
technology, including articles from a major technology-oriented
periodical; women's magazines and Web sites; and Internet-based
political parody in the 2000 presidential campaign. These case
studies bring to light the persuasive strategies used by writers to
influence public discourse about technology.
The second edition of Rhetoric Online: The Politics of New Media has been extensively revised and expanded in order to systematically examine how rhetorical theory can be applied to political activity across a wide range of new media technologies. Warnick and Heineman study the web as a public sphere, touching on how websites, social media, smartphone applications, blogs, viral video, and web-based anti-institutional practices such as hacktivism impact everything from electoral politics to activism. Furthermore, they provide critical insight into how rhetoricians might consider existing theories of persuasion, identity, narrative, intertextuality, social movements, and more in the context of evolving new media technology. This edition contains completely new chapters on viral video, social identity and social media, and anti-institutional politics online.
No single work is more responsible for the heightened interest in
argumentation and informal reasoning--and their relation to ethics
and jurisprudence in the late twentieth century--than Chaim
Perelman and Lucie Olbrechts-Tyteca's monumental study of
argumentation, "La Nouvelle Rhetorique: Traite de l'Argumentation."
Published in 1958 and translated into English as "The New Rhetoric"
in 1969, this influential volume returned the study of reason to
classical concepts of rhetoric. In The Promise of Reason: Studies
in The New Rhetoric, leading scholars of rhetoric Barbara Warnick,
Jeanne Fahnestock, Alan G. Gross, Ray D. Dearin, and James
Crosswhite are joined by prominent and emerging European and
American scholars from different disciplines to demonstrate the
broad scope and continued relevance of "The New Rhetoric" more than
fifty years after its initial publication.
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