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Rhetoric Online - The Politics of New Media (Paperback, 2nd Revised edition)
Loot Price: R1,351
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Rhetoric Online - The Politics of New Media (Paperback, 2nd Revised edition)
Series: Frontiers in Political Communication, 12
Expected to ship within 10 - 15 working days
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The second edition of Rhetoric Online: The Politics of New Media
has been extensively revised and expanded in order to
systematically examine how rhetorical theory can be applied to
political activity across a wide range of new media technologies.
Warnick and Heineman study the web as a public sphere, touching on
how websites, social media, smartphone applications, blogs, viral
video, and web-based anti-institutional practices such as
hacktivism impact everything from electoral politics to activism.
Furthermore, they provide critical insight into how rhetoricians
might consider existing theories of persuasion, identity,
narrative, intertextuality, social movements, and more in the
context of evolving new media technology. This edition contains
completely new chapters on viral video, social identity and social
media, and anti-institutional politics online.
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