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Generation Z (Gen Z) is the demographic cohort also known as
Post-Millennials, the iGeneration or the Homeland Generation.
Referring to individuals born roughly between the mid-1990s and the
early 2000s, they are our youngest consumers, students, colleagues,
and voters. Understanding them is a key aspect. In the context of
the hospitality and tourism, Gen Z-ers represent the future in
human resources, and service production and consumption. This book
focuses on the aspirations, expectations, preferences and
behaviours related to individuals within this demographic. It
critically discusses their dynamism in driving the tourism sector
and offers insights into the roles that Gen Z will inhabit as
visitors, guests, consumers, employees, and entrepreneurs. This
book is a valuable resource for managers, scholars and students
interested in acquiring concrete knowledge on how Gen Z will shape
the marketing and management of tourism-related services.
Generation Z (Gen Z) is the demographic cohort also known as
Post-Millennials, the iGeneration or the Homeland Generation.
Referring to individuals born roughly between the mid-1990s and the
early 2000s, they are our youngest consumers, students, colleagues,
and voters. Understanding them is a key aspect. In the context of
the hospitality and tourism, Gen Z-ers represent the future in
human resources, and service production and consumption. This book
focuses on the aspirations, expectations, preferences and
behaviours related to individuals within this demographic. It
critically discusses their dynamism in driving the tourism sector
and offers insights into the roles that Gen Z will inhabit as
visitors, guests, consumers, employees, and entrepreneurs. This
book is a valuable resource for managers, scholars and students
interested in acquiring concrete knowledge on how Gen Z will shape
the marketing and management of tourism-related services.
The global wellness industry is currently valued at $4.4 trillion
and wellness in hospitality and tourism is one of the
fastest-growing travel segments. Wellness Management in Hospitality
and Tourism is the first text that: * discusses and evaluates the
design, operation and management of a wellness event in food
service, hospitality and tourism businesses. * evaluates the
implementation of wellness management programs in food service,
hospitality and tourism businesses. * identifies and describes
wellness customer segments within food service, hospitality and
tourism businesses. Comprised of 14 chapters - one for every week
of a semester - that study the science behind the trends and look
at every aspect of health and wellness across the tourism and
hospitality industries, this text provides students with the skills
and knowledge to become a leader in the development of this new
wave of exciting, nutritious, safe and profitable health and
wellness products, services and practices. Packed with
international case studies and written in a user-friendly style,
Wellness Management in Hospitality and Tourism looks at the
following key areas and more: * Typologies, scope and segments in
health and wellness * Management of wellness amenities and
facilities in foodservice, hospitality and tourism businesses *
Analysing and managing health and wellness programs and offerings
in foodservice, hospitality, and tourism businesses * Health and
wellness food and beverage trends * Wellness during crises and
pandemics * The Future of wellness management in foodservice,
hospitality, and tourism businesses
The global wellness industry is currently valued at $4.4 trillion
and wellness in hospitality and tourism is one of the
fastest-growing travel segments. Wellness Management in Hospitality
and Tourism is the first text that: * discusses and evaluates the
design, operation and management of a wellness event in food
service, hospitality and tourism businesses. * evaluates the
implementation of wellness management programs in food service,
hospitality and tourism businesses. * identifies and describes
wellness customer segments within food service, hospitality and
tourism businesses. Comprised of 14 chapters - one for every week
of a semester - that study the science behind the trends and look
at every aspect of health and wellness across the tourism and
hospitality industries, this text provides students with the skills
and knowledge to become a leader in the development of this new
wave of exciting, nutritious, safe and profitable health and
wellness products, services and practices. Packed with
international case studies and written in a user-friendly style,
Wellness Management in Hospitality and Tourism looks at the
following key areas and more: * Typologies, scope and segments in
health and wellness * Management of wellness amenities and
facilities in foodservice, hospitality and tourism businesses *
Analysing and managing health and wellness programs and offerings
in foodservice, hospitality, and tourism businesses * Health and
wellness food and beverage trends * Wellness during crises and
pandemics * The Future of wellness management in foodservice,
hospitality, and tourism businesses
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