'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives. Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success. Through their wealth of experience they offer unprecedented access to the 'Amazon way' as it was refined, articulated and proven to be repeatable, scalable and adaptable. Working Backwards shows how success is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously executed principles and practices that you can apply at your own company, no matter the size. 'Working Backwards should be read by anyone interested in the real thing - the principles, processes and practices of twenty-first-century management and leadership' - Forbes 'Gives us the story as it developed at the time - and that is probably worth the cover price of the book in itself' - Financial Times

During WWII and throughout history, military units have needed to disguise their discussions about military assets. They developed a coded language designed to confuse the enemy if overheard or referenced on a map or other document. This book contains all the CODE NAMES and their respective UNIT DESIGNATIONS for the First U.S. Army for 1944. For history buffs and WWII enthusiasts a lot of material from this era uses coded messages without clues as to what or who they are referencing. In this book are the CODE NAMES for SHAEF, General of the Army Eisenhower down through the entire organizational structure to the unit level. Dedicated to our greatest generation, those who have served honorably in the U.S. military and to the preservation of history.