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The Changing Face of Multinationals in South East Asia (Hardcover): Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri The Changing Face of Multinationals in South East Asia (Hardcover)
Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri
R5,164 Discovery Miles 51 640
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Ships in 12 - 17 working days


Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution

The Changing Face of Multinationals in South East Asia (Paperback): Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri The Changing Face of Multinationals in South East Asia (Paperback)
Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri
R1,510 Discovery Miles 15 100
Add to cart
Ships in 12 - 17 working days


Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution

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