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The Changing Face of Multinationals in South East Asia (Hardcover) Loot Price: R5,164
Discovery Miles 51 640
Repayment Terms: R484 pm x 12*
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The Changing Face of Multinationals in South East Asia (Hardcover): Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri

The Changing Face of Multinationals in South East Asia (Hardcover)

Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri

Series: Working in Asia

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Loot Price R5,164 Discovery Miles 51 640 | Repayment Terms: R484 pm x 12*

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Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Working in Asia
Release date: October 2002
First published: 2003
Authors: Tim Andrews • Bryan J Baldwin • Nartnalin Chompusri
Dimensions: 234 x 156 x 22mm (L x W x T)
Format: Hardcover
Pages: 344
ISBN-13: 978-0-415-26095-4
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Business & management > Business strategy
Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals
LSN: 0-415-26095-7
Barcode: 9780415260954

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