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Books > Business & Economics > Business & management > Business strategy

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The Changing Face of Multinationals in South East Asia (Hardcover) Loot Price: R5,697

Discovery Miles 56 970

Repayment Terms: R534 pm x 12*

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The Changing Face of Multinationals in South East Asia (Hardcover): Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri

The Changing Face of Multinationals in South East Asia (Hardcover)

Tim Andrews, Bryan J Baldwin, Nartnalin Chompusri

Series: Working in Asia

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Loot Price R5,697 Discovery Miles 56 970 | Repayment Terms: R534 pm x 12*

Expected to ship within 12 - 19 working days

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Contents:
Part I: 1. ASEAN Business Context 2. The Rise of the Multinational Part II: 3. Organizational Downsizing 4. Corporate Consolidation 5. Human Resource Management 6. Electronic Technology 7. Information Tracking Part III: 8. The Marketing Function 9. Product, Brand, and Pricing Strategy 10. Advertising and Promotion 11. Distribution

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Working in Asia
Release date:	October 2002
First published:	2003
Authors:	Tim Andrews • Bryan J Baldwin • Nartnalin Chompusri
Dimensions:	234 x 156 x 22mm (L x W x T)
Format:	Hardcover
Pages:	344
ISBN-13:	978-0-415-26095-4
Categories:	Books > Business & Economics > Business & management > International business Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Ownership & organization of enterprises > Multinationals Promotions
LSN:	0-415-26095-7
Barcode:	9780415260954