Leadership and followership communication are two sides of the same coin; just as sand and water are needed for a beach, leadership and followership are necessary for effective organizational functioning. Because today's organizations include followers who act as leaders, leaders who need to know when to step back and be followers, and people whose work lives transfer fluidly between leader and follower, this book helps students become knowledgeable about, and capable of, adapting to a wide variety of communication situations. Competent leaders and followers adapt to the context and recognize the consequences for everyone involved. Follow, Communicate, Lead connects theory and practice to illustrate competent communication practices are a direct result of cross-disciplinary theories. Case studies provide real-world examples dealing with culture, diversity and inclusion, ethics, power, and social influence. Discussion questions, self-assessments, and activities further develop readers' competencies and ability to view communicative situations with a new perspective. Follow, Communicate, Lead is ideal for courses in leadership, applied communication, training, and organizational behavior.