The 2000 Mexican presidential race culminated in the election of opposition candidate Vicente Fox and the end of seven decades of one-party rule. This book, which traces changes in public opinion and voter preferences over the course of the race, represents the most comprehensive treatment of campaigning and voting behavior in an emerging democracy. It challenges the "modest effects" paradigm of national election campaigns that has dominated scholarly research in the field. Chapters cover authoritarian mobilization of voters, turnout patterns, electoral cleavages, party strategies, television news coverage, candidate debates, negative campaigning, strategic voting, issue-based voting, and the role of the 2000 election in Mexico's political transition. Theoretically-oriented introductory and concluding chapters situate Mexico's 2000 election in the larger context of Mexican politics and of cross-national research on campaigns. Collectively, these contributions provide crucial insights into Mexico's new politics, with important implications for elections in other countries.

The 2000 Mexican presidential race culminated in the election of opposition candidate Vicente Fox and the end of seven decades of one-party rule. This book, which traces changes in public opinion and voter preferences over the course of the race, represents the most comprehensive treatment of campaigning and voting behavior in an emerging democracy. It challenges the "modest effects" paradigm of national election campaigns that has dominated scholarly research in the field. Chapters cover authoritarian mobilization of voters, turnout patterns, electoral cleavages, party strategies, television news coverage, candidate debates, negative campaigning, strategic voting, issue-based voting, and the role of the 2000 election in Mexico's political transition. Theoretically-oriented introductory and concluding chapters situate Mexico's 2000 election in the larger context of Mexican politics and of cross-national research on campaigns. Collectively, these contributions provide crucial insights into Mexico's new politics, with important implications for elections in other countries.

In 2012, the Institutional Revolutionary Party (PRI)--which had governed Mexico with an iron grip for 71 years before being ousted in 2000--was surprisingly returned to power. In "Mexico's Evolving Democracy, "a team of distinguished political scientists delivers an exceptional analysis of the remarkable 2012 Mexican elections. Extending the scholarship that the editors generated in their panel studies of the 2000 and 2006 elections, the book assesses all three elections from both traditional and nontraditional vantage points, seeking fuller answers to the lingering question of why this maturing democracy returned the party associated with Mexico's old regime to office.

To evaluate the PRI's rehabilitation and eventual electoral success, the authors explore Mexico's electoral institutions, parties, candidates, campaign strategies, public opinion surveys, and media coverage. They also delve into issues of clientelism, corruption, drugs, violence, and the rise of new protest movements in the run-up to and aftermath of the elections.

Not only does the book provide rich detail for Latin American electoral and democratization scholars, but its coherent narrative will also appeal to those unfamiliar with Mexican politics. Parts one and two offer an excellent recap of the "state of play" in 2012; part three analyzes why Mexicans voted as they did; and part four considers the election's implications for Mexico's political system more broadly.