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Mexico's Pivotal Democratic Election - Candidates, Voters, and the Presidential Campaign of 2000 (Hardcover)
Loot Price: R4,987
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Mexico's Pivotal Democratic Election - Candidates, Voters, and the Presidential Campaign of 2000 (Hardcover)
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The 2000 Mexican presidential race culminated in the election of
opposition candidate Vicente Fox and the end of seven decades of
one-party rule. This book, which traces changes in public opinion
and voter preferences over the course of the race, represents the
most comprehensive treatment of campaigning and voting behavior in
an emerging democracy. It challenges the "modest effects" paradigm
of national election campaigns that has dominated scholarly
research in the field. Chapters cover authoritarian mobilization of
voters, turnout patterns, electoral cleavages, party strategies,
television news coverage, candidate debates, negative campaigning,
strategic voting, issue-based voting, and the role of the 2000
election in Mexico's political transition. Theoretically-oriented
introductory and concluding chapters situate Mexico's 2000 election
in the larger context of Mexican politics and of cross-national
research on campaigns. Collectively, these contributions provide
crucial insights into Mexico's new politics, with important
implications for elections in other countries.
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