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Das Management Aktiver Kundenintegration in Der Fruhphase Des Innovationsprozesses (German, Paperback, 2006 ed.): Prof Dr... Das Management Aktiver Kundenintegration in Der Fruhphase Des Innovationsprozesses (German, Paperback, 2006 ed.)
Prof Dr Oliver Gassmann; Christoph H Wecht
R1,621 Discovery Miles 16 210
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Christoph H. Wecht untersucht die Frage, wie eine aktive Integration von Kunden in die Fruhphase des Innovationsprozesses effizient und effektiv gestaltet und gefuhrt werden kann. Der Autor entwickelt eine Methode zur Gestaltung der fruhen Kundenintegration in den Innovationsprozess und gibt operative Gestaltungsempfehlungen.
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