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Globalization and Strategic Alliances - The Case of the Airline Industry (Hardcover, 1st ed)
Loot Price: R5,012
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Globalization and Strategic Alliances - The Case of the Airline Industry (Hardcover, 1st ed)
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In the foreseeable future the alliance will become an increasingly
important feature of the airline industry around the world. Despite
its growing importance to airline management, aviation policy
makers, and research literature, there has not been much rigorous
analysis of airline alliances in economics or management
literature. It is clear that the authors of this book are among the
first researchers to do serious analytical studies and quantitative
analysis on airline alliances. Given the growing importance of
alliances, there is a clear need for a book that gives a
comprehensive and analytical treatment of key aspects of airline
alliances. In this book, they accomplish just that. This book
presents the past history and current status of airline alliances,
reasons why alliances are being formed, analyzes the questions 'why
are alliances likely to remain a key fixture of the airline
industry in the foreseeable future?' and 'what implications do
alliances have on carrier management and public policy makers', and
quantifies the key economics effects of airline alliances.
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