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The End of the CBC? is about three overlapping crises: the crisis
that has enveloped the CBC, the crisis of news, and the crisis of
democracy. The emergence of platforms such as Google, Facebook,
Twitter, and Netflix, the hyper-targeting of individual users
through data analytics, the development of narrow online identity
communities, and the rise of an attention economy have changed the
media landscape in dramatic ways. Describing the failure of
successive governments to address problems faced by the public
broadcaster, this book explains how the CBC lost its place in
sports, drama, and entertainment. Taras and Waddell propose a way
forward for the CBC - one in which the corporation concentrates its
resources on news and current affairs and re-establishes a
reputation for depth and quality.
Fewer Canadians than ever are lacing up skates, swimming lengths at
thepool, practicing their curve ball, and experiencing the thrill
ofcompetition. However, despite a decline in active
participation,Canadians spend enormous amounts of time and money on
sports, as fansand followers of sporting events and sports culture.
Writing from avariety of perspectives, the contributors to this
collection set out toexplore the impact of the media on our
reception of, and attitudestoward, sports-to unpack the meanings
that sports have for us ascitizens and consumers. Well-known hockey
writer Roy MacGregor delvesinto the influence of big media and big
sports on the practice ofobjective journalism; Richard Gruneau
examines the worrisomerelationship between sports participation and
socioeconomic class;blogger Derrick Newman investigates the impact
of fantasy leagues onsports coverage; sociologist Harry Hiller
looks at the iconicdimensions of the Vancouver Olympics..
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