Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America. Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters—not only for election outcomes, but also for political processes in the US and for American democracy.

The research in this book will be of interest to scholars of Congress and campaigns & elections. It follows in a distinguished line of work on candidate emergence and adds new data of interest, and provides in-depth treatment of a central but specialized topic in the congressional elections literature. The book could also find some adoption as a supplementary text for upper-division undergraduate and graduate courses in elections, although the reviews support the book primarily as a research monograph. Measuring and assessing candidate quality is a challenging feat to accomplish, and the author has undertaken to do this in a fresh and compelling way. To quote from Review E, "This book is by far the best effort I have seen at quantifying CQ, its impact on electoral outcomes, and fluctuations and trends in its incidence." Author is an important and respected scholar of elections in the United States, co-author of Routledge's A Citizen's Guide to U.S. Elections (2015) and editor of Strategy, Money and Technology in the 2008 Presidential Election (Routledge 2011).

The research in this book will be of interest to scholars of Congress and campaigns & elections. It follows in a distinguished line of work on candidate emergence and adds new data of interest, and provides in-depth treatment of a central but specialized topic in the congressional elections literature. The book could also find some adoption as a supplementary text for upper-division undergraduate and graduate courses in elections, although the reviews support the book primarily as a research monograph. Measuring and assessing candidate quality is a challenging feat to accomplish, and the author has undertaken to do this in a fresh and compelling way. To quote from Review E, "This book is by far the best effort I have seen at quantifying CQ, its impact on electoral outcomes, and fluctuations and trends in its incidence." Author is an important and respected scholar of elections in the United States, co-author of Routledge's A Citizen's Guide to U.S. Elections (2015) and editor of Strategy, Money and Technology in the 2008 Presidential Election (Routledge 2011).

Political observers routinely lament that American democracy is broken, and many of them blame electoral malfunction. But is the system really broken? Panagopoulos and Weinschenk make the case that citizens are empowered to fix what's wrong with electoral politics and renew democracy in America, all within the institutional setup and framework of the existing system. Put simply, much of what is broken can be fixed if people stop throwing up their arms and start rolling up their sleeves to do the hard work of building our democracy. This book provides an overview of the basic features that characterize contemporary elections in the United States and includes discussions about voter participation and decision-making patterns, money in elections, and the role of parties and the media in presidential, congressional and state and local races. It also outlines some of the most important trends and challenges in the current system. As a call to action, each chapter features potential solutions to the challenges that exist in U.S. elections.

Political observers routinely lament that American democracy is broken, and many of them blame electoral malfunction. But is the system really broken? Panagopoulos and Weinschenk make the case that citizens are empowered to fix what's wrong with electoral politics and renew democracy in America, all within the institutional setup and framework of the existing system. Put simply, much of what is broken can be fixed if people stop throwing up their arms and start rolling up their sleeves to do the hard work of building our democracy. This book provides an overview of the basic features that characterize contemporary elections in the United States and includes discussions about voter participation and decision-making patterns, money in elections, and the role of parties and the media in presidential, congressional and state and local races. It also outlines some of the most important trends and challenges in the current system. As a call to action, each chapter features potential solutions to the challenges that exist in U.S. elections.

The 2008 presidential election, perhaps more so than the typical quadrennial race, will undoubtedly spawn an abundance of scholarly inquiry. The confluence of historic and peculiar features associated with the 2008 contest distinguishes it from modern campaign cycles in significant ways that provide researchers a rare opportunity to reflect on a plethora of topics. These studies are certain to provide detailed knowledge about the 2008 election in particular, and, more generally, to inform our understanding of contemporary electoral politics. The selections in this volume probe specific facets of the 2008 contest to provide in-depth analyses of key developments with respect to strategy, money and technology in the election cycle. The contributors are keen analysts of American elections and campaigns. The insights they provide grapple with key questions about the 2008 election and help to demystify aspects of the historic race. This book was published as a special issue of the Journal of Political Marketing.

Presidential campaigns in recent years have shifted their strategy to focus increasingly on base partisans, a shift that has had significant consequences for democracy in America. Over the past few decades, political campaign strategy in US elections has experienced a fundamental shift. Campaigns conducted by both Republicans and Democrats have gradually refocused their attention increasingly toward their respective partisan bases. In Bases Loaded, Costas Panagopoulos documents this shift toward base mobilization and away from voter persuasion in presidential elections between 1956 and 2016. His analyses show that this phenomenon is linked to several developments, including advances in campaign technology and voter targeting capabilities as well as insights from behavioral social science focusing on voter mobilization. Demonstrating the broader implications of the shift toward base mobilization, he links the phenomenon to growing turnout rates among strong partisans and rising partisan polarization. A novel, data-rich account of how presidential campaigns have evolved in the past quarter century, Bases Loaded argues that what campaigns do matters-not only for election outcomes, but also for political processes in the US and for American democracy.

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.

While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

While learning procedures like the markup or cloture, the legislative process can seem mechanical and dry. What students hunger for, and greatly benefit from, is seeing lawmaking from the inside-the backroom politics that makes the process so fascinating, so real, so compelling. All Roads Lead to Congress drives students through one piece of legislation-the surface transportation bill-showing them the maneuvering and negotiating that go on among members of Congress and their staffers as they haggle over a huge pot of money. The bill provides an example of both sides of the domestic legislative coin, as members of Congress formulating the bill fight over both policy issues (mostly along party lines) and money (mostly along regional lines). While working on the Hill, Costas Panagopoulos and Joshua Schank were able to follow the path of this legislation from inception to law, observing firsthand the twists and turns of its journey. While filled with details and dialogue reminiscent of a good novel, All Roads is sure to explain the various rules that structure legislation, the leadership styles and strategies at play, the tensions among levels of government, and the impact of the executive. Students are not only likely to read this intriguing case study of Hill life cover to cover, but they also might seriously consider an internship or future career on the Hill. More important, they will have absorbed conceptual ideas about Congress effortlessly.