The 2008 presidential election, perhaps more so than the typical
quadrennial race, will undoubtedly spawn an abundance of scholarly
inquiry. The confluence of historic and peculiar features
associated with the 2008 contest distinguishes it from modern
campaign cycles in significant ways that provide researchers a rare
opportunity to reflect on a plethora of topics. These studies are
certain to provide detailed knowledge about the 2008 election in
particular, and, more generally, to inform our understanding of
contemporary electoral politics. The selections in this volume
probe specific facets of the 2008 contest to provide in-depth
analyses of key developments with respect to strategy, money and
technology in the election cycle. The contributors are keen
analysts of American elections and campaigns. The insights they
provide grapple with key questions about the 2008 election and help
to demystify aspects of the historic race. This book was published
as a special issue of the Journal of Political Marketing.
General
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