In this interdisciplinary application of rhetorical analysis, Donald Lazere argues that college educators should publicly address and teach students to be aware of the conservative biases in American politics, media, and education itself that are generally assumed to be the norm of 'business as usual.' Because only bias on the left has been publicly 'marked, ' mainstream discourse shuts out any proportionate comparison with all the biases on the right--surveyed here at length. Lazere appeals to conservative scholars and intellectuals to engage in good-faith dialogue with leftist counterparts toward a balanced assessment of opposing biases.