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New Media, Campaigning and the 2008 Facebook Election (Paperback): Thomas J Johnson, David D. Perlmutter New Media, Campaigning and the 2008 Facebook Election (Paperback)
Thomas J Johnson, David D. Perlmutter
R1,453 Discovery Miles 14 530 Ships in 12 - 19 working days

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate s gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

New Media, Campaigning and the 2008 Facebook Election (Hardcover): Thomas J Johnson, David D. Perlmutter New Media, Campaigning and the 2008 Facebook Election (Hardcover)
Thomas J Johnson, David D. Perlmutter
R4,467 Discovery Miles 44 670 Ships in 12 - 19 working days

Some political observers dubbed the 2008 presidential campaign as 'the Facebook Election'. Barack Obama, in particular, employed social media such as blogs, Twitter, Flickr, Digg, YouTube, MySpace and Facebook to run a 'grassroots-style' campaign. The Obama campaign was keenly aware that voters, particularly the young, are not simply consumers of information, but conduits of information as well. They often replaced the professional filter of traditional media with a social one. Social media allowed candidates to do electronically what previously had to be done through shoe leather and phone banks: contact volunteers and donors, and schedule and promote events. The 2008 Election marked a new era where the candidates no longer had complete control over their campaign message. The individual viewer in a campaign crowd with a cell phone can record a candidate's gaffe, post it on YouTube or Flickr and within days millions will be gasping or guffawing. The traditional campaign, with its centralized power and planning, although not dead, now coexists with an unstructured digital democracy. New Media, Campaigning and the 2008 Facebook Election examines the way social media changed how candidates campaigned, how the media covered the election and how voters received information.

This book is based on a special issue of Mass Communication & Society.

Picturing China in the American Press - The Visual Portrayal of Sino-American Relations in Time Magazine (Paperback): David D.... Picturing China in the American Press - The Visual Portrayal of Sino-American Relations in Time Magazine (Paperback)
David D. Perlmutter
R1,404 Discovery Miles 14 040 Ships in 12 - 19 working days

Picturing China in the American Press juxtaposes what the ordinary American news reader was shown visually inTime Magazine between 1949 and 1973 with contemporary perspectives on the behind-the-scenes history of the period. Time Magazine is an especially fruitful source for such a visual-historical contrast and comparison because it was China-centric, founded and run by Henry Luce, a man who loved China and was commensurably obsessed with winning China to democracy and Western influence. Picturing China examines in detail major events (the Korean War and Nixon's trip to China), less considerable occurrences (shellings of Straits islands and diplomatic flaps), great personages (Chairman Mao and Henry Kissinger), and the common people and common life of China as seen through the lenses and described by the pens of American reporters, artists, photographers, and editors. Picturing China in the American Press is of great interest to both scholars of communications, Chinese history, China Studies, and journalists.

Picturing China in the American Press - The Visual Portrayal of Sino-American Relations in Time Magazine (Hardcover, New):... Picturing China in the American Press - The Visual Portrayal of Sino-American Relations in Time Magazine (Hardcover, New)
David D. Perlmutter
R3,155 Discovery Miles 31 550 Ships in 12 - 19 working days

Picturing China in the American Press juxtaposes what the ordinary American news reader was shown visually inTime Magazine between 1949 and 1973 with contemporary perspectives on the behind-the-scenes history of the period. Time Magazine is an especially fruitful source for such a visual-historical contrast and comparison because it was China-centric, founded and run by Henry Luce, a man who loved China and was commensurably obsessed with winning China to democracy and Western influence. Picturing China examines in detail major events (the Korean War and Nixon's trip to China), less considerable occurrences (shellings of Straits islands and diplomatic flaps), great personages (Chairman Mao and Henry Kissinger), and the common people and common life of China as seen through the lenses and described by the pens of American reporters, artists, photographers, and editors. Picturing China in the American Press is of great interest to both scholars of communications, Chinese history, China Studies, and journalists.

Promotion and Tenure Confidential (Hardcover): David D. Perlmutter Promotion and Tenure Confidential (Hardcover)
David D. Perlmutter
R943 Discovery Miles 9 430 Ships in 12 - 19 working days

"Sitting down with a young and brilliant mathematician, I asked what he thought were his biggest problems in working toward tenure. Instead of describing difficulties with his equations or his software programs, he lamented that (a) his graduate assistant wasn t completing his tasks on time, (b) his department chair didn t seem to care if junior faculty obtained grants, and (c) a senior professor kept glaring at him in faculty meetings. He knew he could handle the intellectual side of being an academic but what about the people side? Why didn t they offer Being a Professor 101 in graduate school? he wondered.

"Promotion and Tenure Confidential" provides that course in an astute and practical book, which shows that P&T is not just about research, teaching, and service but also about human relations and political good sense. Drawing on research and extensive interviews with junior and senior faculty across many institutions, David D. Perlmutter provides clear-sighted guidance on planning and managing an academic career, from graduate school to tenure and beyond.

Topics include: making the transformation from student and protege to teacher and mentor seeking out and holding onto lifelong allies how to manage your online reputation and avoid death by Google what to say and what not to say to deans and department chairs how meeting deadlines wins points with everyone in your life how, when, and to whom to say no when and how to look for a new job when you have a job how (and whom) to ask for letters of recommendation what to do if you know you re not going to get tenure

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