Media strategist and award-winning journalist David E. Henderson reveals how to navigate today s complex and evolving traditional and online media environments. As new and not-so-new ways of communication collide, it is imperative to maximize an organization s voice and awareness, all with the intent to better connect with audiences.

The online democratization of mass communications is redefining how people connect, businesses work, and governments run. It s a new world business matrix and model. Organizations of all sizes can simply bypass mainstream media to communicate their news, in the way they choose directly to their audience. In the Internet era, the status quo is no longer in the scramble for competitive leadership. It is an ever-changing landscape that can adapt to the needs of the marketplace and the audience instantaneously.

For top executives, leaders, communications professionals and managers, "Making News in the Digital Era" makes sense of the merging old and new media, and delivers practical ways to communicate in our competitive world.

Praise for David E. Henderson:

David Henderson gets it. He knows the online media world and has interesting things to say. Besides, he's the dude who got me on Twitter. Rainn Wilson, actor and creator of SoulPancake.com.

Among the attributes of leadership, the ability to communicate clearly has never been more important than it is today. If you want to become a more effective communicator, David Henderson has the experience and the skills to help. Dan Rather, renowned news anchor and journalist.

The ideal team to improve an organization s communications would have a seasoned network newsman, a successful PR executive, someone with experience in the mainstream media and someone else with expertise in the digital revolution. That team is David Henderson. No one can help you make news in the digital era like he can. Greg Dobbs, veteran ABC News and HDNet television news correspondent.

I m a huge David Henderson fan because he is a success both as an award-winning journalist and as a media-relations pro responsible for stunning successes in generating massive media attention. Making News in the Digital Era is important because you ll learn from someone who knows both sides. Forget the self-proclaimed gurus and pretenders, Henderson is the real deal. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave.

Food Fight is set in a 1991 Congressional hearing to evaluate the work of the USDA in developing the Food Pyramid. This document angered various interest groups in agribusiness and some nutritional experts. This game is intended for use in popular food and nutrition general education science courses and introductory chemistry and biology courses.

Media strategist and award-winning journalist David E. Henderson reveals how to navigate today s complex and evolving traditional and online media environments. As new and not-so-new ways of communication collide, it is imperative to maximize an organization s voice and awareness, all with the intent to better connect with audiences.

The online democratization of mass communications is redefining how people connect, businesses work, and governments run. It s a new world business matrix and model. Organizations of all sizes can simply bypass mainstream media to communicate their news, in the way they choose directly to their audience. In the Internet era, the status quo is no longer in the scramble for competitive leadership. It is an ever-changing landscape that can adapt to the needs of the marketplace and the audience instantaneously.

For top executives, leaders, communications professionals and managers, "Making News in the Digital Era" makes sense of the merging old and new media, and delivers practical ways to communicate in our competitive world.

Praise for David E. Henderson:

David Henderson gets it. He knows the online media world and has interesting things to say. Besides, he's the dude who got me on Twitter. Rainn Wilson, actor and creator of SoulPancake.com.

Among the attributes of leadership, the ability to communicate clearly has never been more important than it is today. If you want to become a more effective communicator, David Henderson has the experience and the skills to help. Dan Rather, renowned news anchor and journalist.

The ideal team to improve an organization s communications would have a seasoned network newsman, a successful PR executive, someone with experience in the mainstream media and someone else with expertise in the digital revolution. That team is David Henderson. No one can help you make news in the digital era like he can. Greg Dobbs, veteran ABC News and HDNet television news correspondent.

I m a huge David Henderson fan because he is a success both as an award-winning journalist and as a media-relations pro responsible for stunning successes in generating massive media attention. Making News in the Digital Era is important because you ll learn from someone who knows both sides. Forget the self-proclaimed gurus and pretenders, Henderson is the real deal. David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave.

Environmental Science and International Politics features two reacting games in one volume, immersing students in the complex process of negotiating international treaties to control environmental pollution. The issues are similar in all the modules; environmental justice, national sovereignty, and the inherent uncertainty of the costs and benefits of pollution control. Students also must understand the basic science of each problem and possible solutions. Acid Rain in Europe, 19779-1989 covers the negotiation of the Long Range Transport Pollution treaty. This was the first ever international pollution control treaty and remains at the forefront of addressing European pollution. This game can be used in a variety of ways and to examine either sulfur dioxide pollution, nitrogen oxide pollution, or both. This game includes summaries of a number of relevant technical articles to support student arguments. Students must deal with the limitations of national resources as they decide how much of their limited money to spend. Climate Change in Copenhagen, 2009 covers the negotiations at the Conference of Parties 15 meeting that was attended by a large number of national leaders. The game also includes representatives of non-government organizations and the press. Students wrestle with the need to work within conflicting limits set by their governments.