Media strategist and award-winning journalist David E. Henderson
reveals how to navigate today s complex and evolving traditional
and online media environments. As new and not-so-new ways of
communication collide, it is imperative to maximize an organization
s voice and awareness, all with the intent to better connect with
audiences.
The online democratization of mass communications is redefining
how people connect, businesses work, and governments run. It s a
new world business matrix and model. Organizations of all sizes can
simply bypass mainstream media to communicate their news, in the
way they choose directly to their audience. In the Internet era,
the status quo is no longer in the scramble for competitive
leadership. It is an ever-changing landscape that can adapt to the
needs of the marketplace and the audience instantaneously.
For top executives, leaders, communications professionals and
managers, "Making News in the Digital Era" makes sense of the
merging old and new media, and delivers practical ways to
communicate in our competitive world.
Praise for David E. Henderson:
David Henderson gets it. He knows the online media world and has
interesting things to say. Besides, he's the dude who got me on
Twitter. Rainn Wilson, actor and creator of SoulPancake.com.
Among the attributes of leadership, the ability to communicate
clearly has never been more important than it is today. If you want
to become a more effective communicator, David Henderson has the
experience and the skills to help. Dan Rather, renowned news anchor
and journalist.
The ideal team to improve an organization s communications would
have a seasoned network newsman, a successful PR executive, someone
with experience in the mainstream media and someone else with
expertise in the digital revolution. That team is David Henderson.
No one can help you make news in the digital era like he can. Greg
Dobbs, veteran ABC News and HDNet television news
correspondent.
I m a huge David Henderson fan because he is a success both as
an award-winning journalist and as a media-relations pro
responsible for stunning successes in generating massive media
attention. Making News in the Digital Era is important because you
ll learn from someone who knows both sides. Forget the
self-proclaimed gurus and pretenders, Henderson is the real deal.
David Meerman Scott, bestselling author of The New Rules of
Marketing & PR and World Wide Rave.
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