Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow's market leaders. Along the way, it explains the very latest technologies, companies, and advancements. Big data holds the keys to delivering better customer service, offering more attractive products, and unlocking innovation. That's why, to remain competitive, every organization should become a big data company. It's also why every manager and technology professional should become knowledgeable about big data and how it is transforming not just their own industries but the global economy. And that knowledge is just what this book delivers. It explains components of big data like Hadoop and NoSQL databases; how big data is compiled, queried, and analyzed; how to create a big data application; and the business sectors ripe for big data-inspired products and services like retail, healthcare, finance, and education. Best of all, your guide is David Feinleib, renowned entrepreneur, venture capitalist, and author of Why Startups Fail. Feinleib's Big Data Landscape, a market map featured and explained in the book, is an industry benchmark that has been viewed more than 150,000 times and is used as a reference by VMWare, Dell, Intel, the U.S. Government Accountability Office, and many other organizations. Feinleib also explains: * Why every businessperson needs to understand the fundamentals of big data or get run over by those who do * How big data differs from traditional database management systems * How to create and run a big data project * The technical details powering the big data revolution Whether you're a Fortune 500 executive or the proprietor of a restaurant or web design studio, Big Data Bootcamp will explain how you can take full advantage of new technologies to transform your company and your career.

For the want-to-be entrepreneur thinking about taking the leap, the boot-strapped entrepreneur trying to energize a business three or four years in, and the venture-backed entrepreneur trying to scale, Why Startups Fail shows you the key mistakes new ventures make--and how to avoid them. Nearly everyone has an idea for a product they could build or a company they could start. But eight out of 10 new businesses fail within the first three years. Even only one in ten venture-backed startups succeeds, and venture capitalists turn down some 99% of the business plans they see. The odds appear to be stacked against you But entrepreneurs often make the same avoidable mistakes over and over. Why Startups Fail can help you beat the odds and avoid the pitfalls and traps that lead to early startup death. It's easy to point to successes like Apple, Google, and Facebook. But the biggest lessons can come from failure. What decisions were made, and why? What would the founders have done differently? How did one company become a billion-dollar success while another--with a better product and in the same market--fail?Drawing on personal experience as well as the wisdom of the Silicon Valley startup community, serial entrepreneur, venture capitalist, and blogger Dave Feinleib analyzes companies that have come and gone. In short, powerful chapters, he reveals the keys to successful entrepreneurship: Excellent product/market fit, passion, superb execution, the ability to pivot, stellar team, good funding, and wise spending. In Why Startups Fail, you'll learn from the mistakes Feinleib has seen made over and over and find out how to position your startup for success. Why Startups Fail: * Shows venture-backed startups and boot-strappers alike how to succeed where others fail. * Is equally valuable for companies still on the drawing board as well as young firms taking their first steps. * Takes you through the key decisions and pitfalls that caused startups to fail and what you can learn from their failures. * Covers the critical elements of entrepreneurial success.What you'll learn * Avoid the key mistakes that cause startups to fail * Pitch, raise money, and recruit * Find the right market * Build world-class products that people will use * Outrun the competition * Know when to stay the course and when to pivot Who this book is for Why Startups Fail is for the aspiring entrepreneur who wants to avoid the key mistakes that have caused hundreds of thousands of companies to fail. Why Startups Fail will appeal to venture-backed technology entrepreneurs. It will also appeal strongly to boot-strappers and those who have, by hook or by crook, survived their first three or four years and are starting to hit speed-bumps. It's an excellent choice for entrepreneurs who want the know-how to make themselves and their companies successful for the long term.Table of ContentsPart 1--Market, Product, and Entrepreneur Chapter 1: Poor Product-Market Fit Chapter 2: Bad Products Chapter 3: The Missing Entrepreneur Part 2-- Sales and Marketing Chapter 4: Investing in Sales and Marketing Too Early Chapter 5: Losing Money on Sales Chapter 6: Invisible Startups Part 3--Execution Chapter 7: Failing to Communicate Chapter 8: Not Getting Started Chapter 9: Failing to Execute Part 4--Capital and Liquidity Chapter 10: Pitches That Fail Chapter 11: Managing Liquidity Chapter 12: From Failure, Success

Learn how to sell online. Real-world case studies and market insights from the world's largest brands reveal what the best brands are doing right to win online. Gain knowledge of best practices that enable brands and retailers to survive and thrive in the dynamic, fast-paced, and highly competitive world of e-commerce. Leveraging his first-hand knowledge as founder and CEO of Content Analytics, serial entrepreneur and author David Feinleib examines the threats and immense opportunity facing today's most valuable brands. He demonstrates how brands that want to succeed in the fiercely competitive environment of e-commerce must understand and embrace the four key elements that control how much is sold and by whom: algorithms, content, convenience, and execution. What You'll Learn Learn the best practices in e-commerce of the world's leading brands and how to: Make the transition from selling in-store to selling (and winning) online Conduct online brand audits to pinpoint opportunities for improvement Increase brand equity through high-quality content Maximize onine sales by understanding the key metrics you need to measure and optimize Who This Book Is For Brand managers, shopper marketing professionals, e-commerce managers, and sales professionals at brands and manufacturers; buyers, category managers, and merchants at retailers; and agency and search engine marketing professionals looking to develop expertise in e-commerce so they can expand the work they do with their brand and retailer clients

"Big Data Demystified" provides a compelling look at one of the most important trends of this decade--Big Data. In this highly accessible book, David Feinleib, producer of The Big Data Landscape and Big Data TV, covers the key aspects of Big Data. The book also includes the latest edition of The Big Data Landscape.
Praise for Big Data Demystified
"Big Data Demystified is a must-read for anyone interested in Big Data." -Brad Feld, Managing Director, Foundry Group
"Big Data Demystified is a comprehensive look at Big Data. David has taken a complex topic and simplified it for all of us." -Ken Stephens, Senior vice president, Xerox Cloud Solutions
"David uncovers what matters most about Big Data: its business impact. Big Data Demystified is a road atlas for data-driven decision makers." -Michael E. Driscoll, CEO of Metamarkets
"Every business leader looking to create competitive advantage through data should stop and read this book." -Roger Ehrenberg, Managing Partner, IA Ventures
"If you want to understand one of the most important trends to come along in decades, Big Data Demystified is for you." -Cameron Myhrvold, Ignition Partners
"Dave's book is an essential read for anyone who wants to expand their knowledge of what Big Data means for business, government, science, and ultimately for human kind." -Sanjay Mehta, vice president of product marketing, Splunk Inc.
"Feinleib explains how Big Data can help you create a richer model of your organization and the wider world and recognize events you would not have discovered otherwise." -Lars Bjork, CEO of QlikTech