For the want-to-be entrepreneur thinking about taking the leap, the
boot-strapped entrepreneur trying to energize a business three or
four years in, and the venture-backed entrepreneur trying to scale,
Why Startups Fail shows you the key mistakes new ventures make--and
how to avoid them. Nearly everyone has an idea for a product they
could build or a company they could start. But eight out of 10 new
businesses fail within the first three years. Even only one in ten
venture-backed startups succeeds, and venture capitalists turn down
some 99% of the business plans they see. The odds appear to be
stacked against you But entrepreneurs often make the same avoidable
mistakes over and over. Why Startups Fail can help you beat the
odds and avoid the pitfalls and traps that lead to early startup
death. It's easy to point to successes like Apple, Google, and
Facebook. But the biggest lessons can come from failure. What
decisions were made, and why? What would the founders have done
differently? How did one company become a billion-dollar success
while another--with a better product and in the same
market--fail?Drawing on personal experience as well as the wisdom
of the Silicon Valley startup community, serial entrepreneur,
venture capitalist, and blogger Dave Feinleib analyzes companies
that have come and gone. In short, powerful chapters, he reveals
the keys to successful entrepreneurship: Excellent product/market
fit, passion, superb execution, the ability to pivot, stellar team,
good funding, and wise spending. In Why Startups Fail, you'll learn
from the mistakes Feinleib has seen made over and over and find out
how to position your startup for success. Why Startups Fail: *
Shows venture-backed startups and boot-strappers alike how to
succeed where others fail. * Is equally valuable for companies
still on the drawing board as well as young firms taking their
first steps. * Takes you through the key decisions and pitfalls
that caused startups to fail and what you can learn from their
failures. * Covers the critical elements of entrepreneurial
success.What you'll learn * Avoid the key mistakes that cause
startups to fail * Pitch, raise money, and recruit * Find the right
market * Build world-class products that people will use * Outrun
the competition * Know when to stay the course and when to pivot
Who this book is for Why Startups Fail is for the aspiring
entrepreneur who wants to avoid the key mistakes that have caused
hundreds of thousands of companies to fail. Why Startups Fail will
appeal to venture-backed technology entrepreneurs. It will also
appeal strongly to boot-strappers and those who have, by hook or by
crook, survived their first three or four years and are starting to
hit speed-bumps. It's an excellent choice for entrepreneurs who
want the know-how to make themselves and their companies successful
for the long term.Table of ContentsPart 1--Market, Product, and
Entrepreneur Chapter 1: Poor Product-Market Fit Chapter 2: Bad
Products Chapter 3: The Missing Entrepreneur Part 2-- Sales and
Marketing Chapter 4: Investing in Sales and Marketing Too Early
Chapter 5: Losing Money on Sales Chapter 6: Invisible Startups Part
3--Execution Chapter 7: Failing to Communicate Chapter 8: Not
Getting Started Chapter 9: Failing to Execute Part 4--Capital and
Liquidity Chapter 10: Pitches That Fail Chapter 11: Managing
Liquidity Chapter 12: From Failure, Success
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