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Management and the Sustainability Paradox is about how humans
became disconnected from their ecological environment throughout
evolutionary history. Begining with the premise that people have
competing innate, natural drives linked to survival. Survival can
be thought of in the context of long-term genetic propagation of a
species, but at the same time, it involves overcoming of immediate
adversities. Due to a diverse set of survival challenges facing our
ancestors, natural selection often favored short-term solutions,
which by consequence, muted the motivations associated with
longer-range sustainability values. Managerial decisions and
choices mostly adopt a moral calculus of costs versus benefits.
Managers invoke economic and corporate growth to justify virtually
any action. It is this moral calculus underlying corporate behavior
that needs critical examination and reformation. At the heart of it
lie deep moral questions that we examine in this book, with the
goal of proposing ethical solutions to the paradox. Management and
the Sustainability Paradox examines the issue that there appears to
be an inherent paradox between what some businesses view as "a need
for progress" and " a concern for sustainability". In business, we
often see a collision between ideas of progress and sustainability
which shapes corporate actions, and managerial decisions. Typical
corporate views of progress involve the creation of wealth, jobs,
innovative products, and social philanthropic projects. On the
basis of these "progressive" actions they justify their inequitable
distribution of surpluses by paying low wages and exploiting
ecological resources. It is not difficult to see the antagonistic
interplay between technological and social innovation with our
values for social and environmental well-being and a dualism that
needs to be overcome. This book is intended for a broad appeal to
an academic and policy maker audience in the sustainability and
management fields. The book will be of vital reading for managers
seeking to reconnect our human chain with the natural environment
in the cause of sustainable business.
Management and the Sustainability Paradox is about how humans
became disconnected from their ecological environment throughout
evolutionary history. Begining with the premise that people have
competing innate, natural drives linked to survival. Survival can
be thought of in the context of long-term genetic propagation of a
species, but at the same time, it involves overcoming of immediate
adversities. Due to a diverse set of survival challenges facing our
ancestors, natural selection often favored short-term solutions,
which by consequence, muted the motivations associated with
longer-range sustainability values. Managerial decisions and
choices mostly adopt a moral calculus of costs versus benefits.
Managers invoke economic and corporate growth to justify virtually
any action. It is this moral calculus underlying corporate behavior
that needs critical examination and reformation. At the heart of it
lie deep moral questions that we examine in this book, with the
goal of proposing ethical solutions to the paradox. Management and
the Sustainability Paradox examines the issue that there appears to
be an inherent paradox between what some businesses view as "a need
for progress" and " a concern for sustainability". In business, we
often see a collision between ideas of progress and sustainability
which shapes corporate actions, and managerial decisions. Typical
corporate views of progress involve the creation of wealth, jobs,
innovative products, and social philanthropic projects. On the
basis of these "progressive" actions they justify their inequitable
distribution of surpluses by paying low wages and exploiting
ecological resources. It is not difficult to see the antagonistic
interplay between technological and social innovation with our
values for social and environmental well-being and a dualism that
needs to be overcome. This book is intended for a broad appeal to
an academic and policy maker audience in the sustainability and
management fields. The book will be of vital reading for managers
seeking to reconnect our human chain with the natural environment
in the cause of sustainable business.
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