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It's estimated that 80 percent of an organization's data contains
location attributes, but many don't understand how to unlock the
potential of this data for their organizations to make better
decisions. You have just been handed the keys by finding this book.
Readers will unlock these methods by learning about location
analytics as well as taking a deep dive into the Planned Grocery
(R) platform created in part by the author. The Planned Grocery (R)
location analytics platform has been mentioned in the Wall Street
Journal (twice), Forbes, Bloomberg, and Business Insider. A
sampling of clients of Planned Grocery (R) include: Philips Edison
and Company, Just Fresh, Slate Retail REIT, Wegmans, and Whole
Foods. The practical information in this book is designed to
prepare you to recognize and take advantage of situations where you
and your organization can become more successful using location
analytics. This will be accomplished by taking you through an
explanation of the fundamentals of location analytics, by looking
at various case studies, by learning how to identify and analyze
spatial data sets, and by learning about the companies that are
doing interesting work in this space
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