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Most tourism activities take place at a destination, and
destination serves as a fundamental unit of analysis in any
modelling of the tourism system. However, destination marketing and
management is a complex subject that requires a comprehensive,
holistic and systematic approach. From the demand side, travellers
have a choice of available destinations; from the supply side,
destination marketing organizations are competing for attention
from a highly competitive marketplace. Taking an integrated and
comprehensive approach, this book focuses on both the macro and
micro aspects of destination marketing and management. Some key
areas covered include the consumer decision making process, product
development and distribution and the use of emerging technologies
in destination marketing.
Contemporary Cases in Event Management is a collection of 14 case
studies. Featuring a wide variety of cases involving Government
Meetings, Trade Shows, Association Meetings, PRIDE Gatherings, and
more, this case collection is the perfect accompanying text to any
Event Planning and Management course. Contemporary Cases in Event
Management includes: learning outcomes identified for each case
study. case summaries and discussion questions. key words,
references and additional resources in most of the provided cases.
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