Destination Marketing and Management - Theories and Applications (Hardcover)

Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Release date:	August 2011
First published:	November 2011
Contributors:	Deborah Breiter
Editors:	Youcheng Wang
Contributors:	Dimitrios Buhalis
Editors:	Abraham Pizam
Contributors:	Richard Butler (Emeritus Professor) • Robertico Croes • Daniel Fesenmaier • Alan Fyall (Visit Orlando Endowed Chair of Tourism Marketing) • Dogan Gursoy • John Jenkins
Dimensions:	244 x 172 x 25mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	384
ISBN-13:	978-1-84593-762-1
Categories:	Books > Business & Economics > Business & management > Management & management techniques > General Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-84593-762-7
Barcode:	9781845937621

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