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Markenbewertung - Der Objektivierte Markenwert Unter Besonderer Berucksichtigung Des Income Approach (German, Paperback, 2010... Markenbewertung - Der Objektivierte Markenwert Unter Besonderer Berucksichtigung Des Income Approach (German, Paperback, 2010 ed.)
Denise Pauly-Grundmann
R1,755 Discovery Miles 17 550
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Denise Pauly-Grundmann verleiht der kapitalwertorientierten Markenwertmessung eine Konkretisierung, indem sie im Rahmen eines interdisziplinaren Ansatzes ein ganzheitliches Konzept der Markenbewertung unter Beachtung der neusten marketing- und unternehmensbewertungstheoretischen Erkenntnisse sowie der aktuellen steuerrechtlichen und juristischen Rahmenbedingungen entwickelt."

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