This book analyses the importance of consumer behaviour in
sustainable fashion and consumption. Consumer behaviour plays a
major role in sustainability, and when it comes to textile
products, a number of studies have shown that for certain product
categories, consumer behaviour during use and disposal stages
influences the entire life cycle impacts of the product more than
the raw material and manufacturing stages. However green the
production, the overall sustainability of a product depends on the
consumers who use and dispose of it.
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