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Repr sentations Au Travers d''un Espace S mantique (French, Paperback): Desbiendras-N Repr sentations Au Travers d''un Espace S mantique (French, Paperback)
Desbiendras-N
R2,807 Discovery Miles 28 070
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Cette ouvrage presente la creation d'un nouvel outil de mesure indirecte des opinions: le differentiel semiologique. Les premiers travaux viennent de Charles Egerton Osgood qui crea en 1957 un differenciateur semantique. Nos travaux s'inscrivent au depart dans le champ de la psycholinguistique, enrichis ensuite des nouvelles recherches sur la communication de l'ecole de Palo Alto et s'elargissent enfin vers une etude pluridisciplinaire des representations et de l'opinion publique.

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