This book introduces and reviews the essential principles of Veterinary Public Health, Zoonoses, One Health, principles and applications of epidemiology in studying infectious diseases including foodborne infections and intoxications. The initial chapters discuss the concept and principal functions of Veterinary Public Health. The book further covers the impacts of Veterinary Public Health on human Health particularly in management of zoonoses. The following section discusses theapplication of epidemiology in the study of outbreaks, epidemic, pandemics and their prevention and control strategies. It helps understanding the factors associated with disease causation transmission and spread and also investigate the emergence of antimicrobial resistance.  The chapter on foodborne illnesses illustrates how the knowledge of epidemiology is applied in the study of diseases in community, spread of causative agents from farm to fork. The definition, cause, symptoms, management, control and prevention of foodborne infection and intoxication are dealt with. The last chapter introduces the concept, objectives, and definition of One Health and discusses the advancements made and challenges in One Health around endemic and emerging zoonotic diseases. 

In Building Sustainable Competitive Advantage Dhirendra Kumar shows how the Enterprise Excellence (EE) philosophy is a holistic approach for leading an enterprise to total excellence. It does this by focussing on achieving sustainable significant growth in revenue and profitability, reducing the business cycle time, strategically managing the enterprise risk and focusing on the needs of the customer. There may be various organizations within an enterprise but they must all focus on meeting or exceeding customer needs. Therefore, EE is an integrated approach affecting every employee, every functional area and strategy within the organization. Enterprise risk must be identified, assessed and prioritized; developing a growth strategy proposal which leadership has to execute in order to achieve goals. As business leaders spearhead the efforts, they must minimize, monitor and control the probability and/or impact of unfortunate events and maximize the realization of opportunities. The achievements in Enterprise Excellence can range from greater cost efficiencies, improved market perceptions, fundamental changes to markets, to new product and service offerings. There may also be significant upgrades in skills, technology, and business strategies. The scope of Enterprise Excellence can also range from operations activities, to business functions, to overall organization and to the enterprise as a whole. Building Sustainable Competitive Advantage is a comprehensive reference book for practising professionals, teaching faculty, and students alike.

Even during economic downturns businesses have to grow to survive and compete in domestic and international markets. There is always a need to plan for future growth. Enterprise Growth Strategy presents the total process of a growth strategy. Dr Kumar is an engineer who entered the academic world following a long career in manufacturing business and has since taught almost every aspect of business and management. The 'growth strategy' concept he has developed is comprehensive and manifestly practical. Dr Kumar describes mechanisms by which businesses can gain market share; develop, modify, or upgrade products; acquire new or expand existing businesses; transform resources to increase revenue and profitability; reduce cycle time; and empower business associates. Quality concepts - market growth, financial and core competency - are outlined and a variety of growth strategy tools presented. The relationship between continuous improvement metrics and business growth metrics is explained and their relevance to financial performance examined. Examples and case studies are presented to illustrate how different business areas such as Sales and Marketing; Product Development; Operations; Support Services; and the Finance function, contribute. Leadership responsibilities, employee participation in the execution of growth strategy, culture and change issues are also discussed. Business leaders, managers and consultants, academics and teachers, as well as higher level students on business-related courses will find enormous value in this book. It is unusual, if not unique, in presenting the total process from vision to mission, to development of a growth strategy, implementation of initiatives, use of tools, and measurement of both operational and financial outcomes.

Dental professionals are exposed to a wide variety of microorganisms in blood and saliva of the patients. These microorganisms can cause infectious diseases. "Prevention is better than cure" - This saying holds true all the more in the field of infection control. The goal of infection control is to provide optimal protection for clinicians and patients from cross contamination in the dental environment.

The science of epidemiology originally referred to the study of epidemics. And epidemic is a frequency of case occurrence beyond that which is usual for the particular season, place, and population group (santwell, 1973). This book is a compilation of all information and studies conducted on epidemiology of gingival and periodontal diseases along with the basics of epidemiology, Which will really help to the students of Periodontology as well as students of Public Health Dentistry in easy understanding of this subject."

It is an all inclusive text book written in chapter wise notes format, written primarily with a vision to help Under graduate as well as post graduate students of dentistry in easy understanding the subject. Salient Features: * Topics covered in a notes format which will help students in easy understanding and revising the subject thoroughly before their University exams. * Some extra chapters are included like, . Evolution and development of Periodontium, Periodontal Indices, Lasers in Periodontics, Nutrition in periodontal disease, Implants - Periodontal consideration, which makes this book unique from other text books available for the same subject.

The research in the field of esthetic and restorative dentistry led to the achievement of the long sought dream of virtually bonding any type of material to the tooth surface. The advances in the restorative materials and bonding techniques have changed the concept of "Extension for prevention" as "Restriction with conviction." The purpose of writing this book is to summarize all information available on this topic under a single text book, to making it convenient for under graduate as well as post graduate students of dentistry.

Despite decades of debate and multiple publications that discuss the theory of occlusion, occlusal design, and equilibration techniques, there have been few well-designed human studies that can help answer the question "does occlusal trauma modify the progression of attachment loss due to inflammatory periodontal disease." The articles reviewed clearly demonstrate that occlusal forces are transmitted to the periodontal attachment apparatus and those forces can cause changes in the bone and connective tissue. Occlusion and its relationship to periodontal disease has been and remains an area of considerable controversy. Over the years, there have been a number of human and animal studies investigating this relationship. The purpose of writing this book is to summarize previous research, describe the signs and symptoms of trauma from occlusion, and discuss treatment considerations.

The aim of the work is to evaluate the transdermal potential of novel vesicular carrier, ethosomes, bearing aceclofenac, Non-steroidal anti-inflammatory drugs having limited transdermal permeation. Aceclofenac loaded ethosomal carriers were prepared, optimized and characterized for vesicular shape and surface morphology, scanning electronic microscopy, vesicular size, entrapment efficiency, stability, in- vitro release study.The formulation having 3% phospholipids content and 40% ethanol showing the grater entrapment and optimal average vesicle size of formulation was determine by Malvern Zetamaster & found 0.696 m and zeta potential of formulation was -6.74 mV. The vesicular suspension was kept in sealed vials (10ml) at 4 2 C and at room temperature for 45 days no change is shown in the entrapment efficiency. The optimized ethosomal formulation showed transdermal flux (226.1 g/cm /hr) for ethanolic drug solution which is grater then that of isopropyl alcohol solution (159.0 g/cm /hr). The result advocates the potential of ethosome formulation to treat rheumatic disease where facilitated penetration of the drug into muscle and synovial fluid is desirable.